PART 1 - Rewrite Your Google Description

A great Google description answers 4 things instantly:

1. Who you help

2. What you do

3. What makes you different

4. Why customers trust you

We use this simple structure:

“We help (customer type) with (service) by providing (value). We’re known for (trust point).”

Below are LOTS of examples so every business can find themselves.

Description Examples by Industry

Trades (Plumbing, Electrical, HVAC, Roofing, etc.)

Plumber:
“We help homeowners in Brandon with fast, reliable plumbing repairs. We’re known for honest pricing and same-day service.”

Electrician:
“We help families and small businesses with safe electrical repairs and installations. Customers choose us for our clean work and transparent pricing.”

HVAC:
“We help homeowners stay comfortable with furnace and AC repairs, replacements, and maintenance. Our team is known for fair quotes and quick response times.”

Roofer:
“We help homeowners protect their homes with high-quality roofing repairs and replacements. We’re known for excellent workmanship and dependable cleanup.”

Landscaping + Lawn Care

“We help homeowners create clean, beautiful yards with mowing, trimming, and landscaping services. We’re known for reliability and showing up on schedule.”

“We help busy families take care of their lawns all season long. Customers choose us for our friendly service and consistent results.”

Cleaning Companies

“We help homeowners and local businesses keep their spaces spotless with dependable cleaning services. We’re known for attention to detail and trusted staff.”

“We help families save time with weekly, bi-weekly, and deep-cleaning services. Our team is known for professionalism and clear communication.”

Auto Repair + Auto Detailing

Auto Repair:
“We help drivers stay safe on the road with trusted vehicle repairs and diagnostics. We’re known for honest quotes and fast turnaround times.”

Auto Detailing:
“We help vehicle owners protect their investment with deep interior and exterior detailing. Customers love our high-quality finishes and fair pricing.”

Veterinary

“We help pet owners keep their animals healthy with compassionate veterinary care. We’re known for gentle handling, clear communication, and trusted advice.”

Restaurants

“We help families enjoy fresh, homemade meals with fast service and friendly staff. We’re known for generous portions and great customer experiences.”

Hair, Nails, Beauty, Therapeutic Services

Hair Salon:
“We help clients look and feel their best with professional haircuts, colours, and styling. We’re known for personalized service and a welcoming atmosphere.”

Massage Therapist:
“We help clients reduce pain and stress with therapeutic massage. Customers choose us for our calming environment and skilled treatment.”

Home Services (Renovations, Painting, Flooring, etc.)

General Contractor:
“We help homeowners upgrade their spaces with reliable renovation and repair services. We’re known for quality craftsmanship and clear communication.”

Painter:
“We help homeowners refresh and brighten their homes with clean, professional painting. We’re known for neat lines, fair pricing, and friendly service.”

Pet Services (Grooming, Training, Boarding)

“We help pet owners keep their dogs clean, healthy, and comfortable with gentle grooming services. We’re known for patience and a calm environment.”

How to Add or Edit Your Description on Google

1. Go to business.google.com

2. Click Edit Profile

3. Go to Business Information

4. Select Description

5. Paste your new, clear description

6. Click Save

Done!

PART 2 - Verify Your Business Hours

Incorrect hours quietly destroy trust.
Customers think:

• “Are they actually open?”

• “Do they even update their information?”

• “Will they even answer the phone?”

Fixing this is easy.

STEP 1 - Confirm Your Regular Hours

Update hours to match exactly when you take calls or serve customers.

Examples:

Trades
Mon–Fri: 8am–5pm
Emergency service: specify in description or messaging.

Restaurants
Mon–Sun: specific open/close times.

Salons / Massage / Clinics
List availability + any days closed.

STEP 2 - Add Holiday Hours (VERY IMPORTANT)

Google boosts businesses that plan ahead.

Add special hours for:

• Holidays

• Long weekends

• Seasonal changes

• Known closures (e.g., staff training days)

Even if you’re open, confirming hours builds trust.

STEP 3 - Double Check

Make sure:

✔ No typos
✔ Times are correct for every day
✔ Holiday hours are filled in
✔ Description looks clean and clear

This takes less than 2 minutes.

Day 2 Complete!

Today, you made your business instantly more understandable and reliable.

Customers now know:

• who you help

• what you do

• why they should trust you

• when you're open

Small changes → BIG trust impact.