STEP-BY-STEP INSTRUCTIONS

STEP 1 — Open Your Google Business Profile

  1. Go to https://business.google.com

  2. Log in with the Google account connected to your business

  3. Select your business if you have multiple locations


STEP 2 — Verify Your Business Name Is Correct

Your name should match what’s on your signage, website, and branding.

DO:
✔ “Murphy Plumbing & Heating”

DON’T:
✘ “Best Plumbing Company Brandon”
✘ “Plumber – Affordable – 24/7”

(Adding keywords hurts trust and violates Google’s policies.)

If needed:

  • Click Edit Profile → Business Information → Name

  • Update your name → Save


STEP 3 — Choose the Correct Business Categories

Categories help Google match you with customers searching for your service.

Primary Category

Choose the MOST accurate option.
Examples:

  • Plumber

  • Roofing Contractor

  • Lawn Care Service

  • Cleaning Service

  • Electrical Contractor

  • Hair Salon

Additional Categories (optional)

Add 1–3 extras only if they apply.
Examples for a plumber:

  • Drainage Service

  • Water Heater Installation

How to update:
Edit Profile → Business Information → Category

Choose clarity over creativity.


STEP 4 — Upload 3 Trust-Building Photos

Photos make your business look real and active and Google boosts profiles with fresh images.

Upload the following:

📸 Photo 1 — YOU or YOUR TEAM

A friendly shot of you or your crew builds instant trust.

📸 Photo 2 — Your Workspace or Tools

A clean shot of your van, equipment, kitchen, salon chair, or office.

📸 Photo 3 — You in Action

A job site photo (no customer faces needed).
This is gold for customer confidence.

How to upload:
Edit Profile → Photos → Add Photos


STEP 5 — Confirm Everything Saved Correctly

Quickly double-check:

✔ Name looks clean
✔ Correct categories chosen
✔ All three photos visible
✔ No typos
✔ Nothing looks outdated

A clean profile = a trustworthy profile.


BONUS TIP (If you want to stand out today):

Upload a short 5–10 second video:

  • You waving

  • You opening your truck

  • A quick pan of your shop

Google loves video.


Day 1 Complete!

This small improvement makes a BIG difference in how customers perceive your business.

You're officially on your way to becoming the obvious, trusted choice in your city.