Day 3 - Clean Up Your Facebook Business Page

STEP 1 - Open Your Facebook Business Page

  1. Log into Facebook.

  2. Switch to your business page (not your personal profile).

  3. If you have multiple pages, pick the one linked from your Google listing / website.


STEP 2 - Fix Your Profile Photo (First Trust Signal)

Your profile photo should be:

  • Clear

  • Professional

  • Easy to recognize when small

Good options:

  • Your logo (clean and not pixelated)

  • A clear headshot of you (if you’re the brand)

  • A team photo tightly cropped (if that’s your style)

Avoid:

  • Blurry images

  • Group photos where no one can tell who you are

  • Random stock images

  • Cropped screenshots of logos

How to update:

  1. Hover over your profile photo

  2. Click Edit or Update Profile Picture

  3. Choose your logo or photo

  4. Save


STEP 3 - Add a Clean, Trust-Building Cover Photo

Your cover photo is your page billboard.
It should quickly say: “This is what we do, and we’re legit.”

Great cover photo ideas:

  • A wide photo of your team in front of your van/shop

  • A clean shot of your workspace (kitchen, salon, office, trucks lined up, etc.)

  • A simple branded image with your logo + tagline

    • e.g., “Murphy Plumbing — Fast, Honest, Local.”

  • A collage: before/after shots (for trades, cleaning, landscaping)

Avoid:

  • Cluttered, dark photos

  • Hard-to-read text

  • Random wallpapers or inspirational quotes that don’t relate to your business

How to update:

  1. Hover over the cover photo area

  2. Click Edit Cover Photo

  3. Upload a new photo

  4. Drag to reposition if needed

  5. Save


STEP 4 - Update Your About Section (Match Google)

Your About section should match the description you wrote on Day 2 so everything feels consistent.

This builds recognition and trust.

Use your Day 2 description as your base:

Template:

“We help (customer type) with (service) by providing (value). We’re known for (trust point).”

Example for a plumber:

“We help homeowners in Brandon with fast, reliable plumbing repairs. We’re known for honest pricing and same-day service.”

Example for a landscaper:

“We help busy families keep their yards clean and beautiful with mowing, trimming, and landscaping services. We’re known for reliability and showing up when we say we will.”

How to edit:

  1. Go to your page

  2. Click About or Edit Details

  3. Update:

    • Description / Bio

    • Website (if you have one)

    • Phone number

    • Email

    • Address (if applicable)

  4. Save all changes


STEP 5 - Check Your Business Info (Hours, Contact, Location)

You want your Facebook info to line up with:

  • Google Business Profile

  • What you actually do day-to-day

Double check:

✔ Phone number
✔ Email
✔ Website
✔ Address (if customers visit you)
✔ Hours (especially if you added holiday hours in Google)

How to edit:

  • In the About or Edit Page Info section, edit each field and save.


STEP 6 - Pin a Helpful Post (Optional but Powerful)

If you already have a post that represents your business well, you can pin it to the top so visitors see it first.

Great pinned post ideas:

  • “Who we are + what we do” intro

  • A customer testimonial

  • Before/after photos

  • A short video about your service

How to pin:

  1. Find the post you like

  2. Click the three dots (…)

  3. Select Pin to Top of Page


Quick “Trust Checklist” Before You’re Done

Your Facebook page should now:

✔ Have a clear, professional profile photo
✔ Have a clean, relevant cover photo
✔ Use the same description as your Google profile (or very close)
✔ Show the correct contact info and hours
✔ Look real, active, and intentional

If a stranger landed on your page right now, would they think:

“Yes, this looks like a real, reliable business”?

If yes — you’ve nailed Day 3.


Day 3 Complete!

You’ve just turned your Facebook page from “something that exists” into a trust-building asset.

Now when customers move from Google → Facebook, everything lines up and reinforces the same message:

“We’re real, we’re professional, and we’re here to help.”